Maya Orr joins LADbible Group as Head of Marketing and Communications

LADbible Group has announced the appointment of Maya Orr to lead its marketing and communications across the social publisher’s portfolio, whose brands include LADbible, SPORTbible, UNILAD, GAMINGbible and female-focused Tyla.

Orr joins LADbible Group from Lidl GB where she had several roles within the Marketing, Advertising and Communications teams. With a wealth of experience, Orr has worked on some noteworthy projects including the launch of Lidl’s first consumer campaign #LidlSurprises in 2014, the 2018 Football World Cup as well as crisis management for the Red Tractor during 2013’s horse meat scandal.

Reporting to Colin Gottlieb, Chief Growth Officer, Orr will be responsible for a number of areas within the business including reputation management, marketing innovations as well as through-the-line campaigns for the group.

Commenting on the announcement Orr said: “Throughout my career, I have been witness to a huge shift in audiences from traditional media to online platforms and social channels, and truly admire how LADbible Group has managed to create a deeply engaged relationship with its 140 million global followers. With the velocity of change increasing and the scale of LADbible Group’s ambition, I’m beyond excited to join the team.”

Colin Gottlieb, Chief Growth Officer said: “Maya brings to LADbible Group not only her top-flight outstanding award-winning marketing and consumer communications experience, but she is also a charismatic leader, working in one of the most demanding sectors. We’re delighted to welcome her to the team.”