LADBIBLE SUPPORTS TESCO INITIATIVE TO TACKLE FOOD POVERTY

LADbible has partnered with Tesco this month to support their initiative to help feed children in need. Through their campaign ‘Buy One to Help a Child’ Tesco are donating 3 million meals to families with Fare Share., the number one charity for food redistribution in the UK.

Up to 2.3million children in the UK face going hungry over the school holidays, so for every shopper that buys fresh fruit and veg online or in store, Tesco are donating meals to children and LADbible are helping to spread the word by promoting the initiative to their 11.2million audience on Instagram.

So far, the campaign has delivered over 5.4M impressions in just 24 hours, and LADbible’s Instagram story achieved over 4M impressions alone to help ensure that many millions more will be driven to support Tesco in reaching their goal and made aware of Tesco’s work to positively impact local communities.

Find out more here.