LAD INSIGHTS: STATS OF THE WEEK

CULTURAL INSIGHT 

Quantify Me: More people are using self-monitoring tools to quantify themselves and their behaviour. One third of global consumers now own a wearable device vs. one fifth in 2017. A quarter of UK consumers use personal health tracking apps at least one a month. 

CATEGORY INSIGHT  

Tech & The Metaverse: Last week, Facebook said they would be hiring 10,000 people in Europe to help create the Metaverse. The ‘Metaverse’ is when the physical and digital world are blended. One example is using a digital currency such as Bitcoin to pay for something physical. Bitcoin has seen a 38% increase in transactions per second in the past two years.

Another example is going to a virtual concert with Travis Scott’s performance in Fortnite having 12.3 million live viewers (aka the London O2 filled 615 times!). 

LADBIBLE INSIGHT 

18-34s Phone Usage: Almost all of 18-34s are using their phone for social media. Just over two-thirds are on contact vs a quart on sim only. 9 in 10 pay for their contract themselves and when choosing a phone provider, price and trust are the biggest influences. Nearly a third have 6 months of less on their contract, meanwhile a fifth are out of contract.