LAD INSIGHTS: STATS OF THE WEEK

CULTURAL CREATIVE INSIGHT: URBAN DWELLERS POST-LOCKDOWN

INSIGHT:

• Despite what people may think, people still want to live in urban environments after lockdown. Although many people are taking advantage of new flexible working policies which now allows them to work from anywhere, the majority of people are planning to remain living in the town or city.

LADBIBLE GROUP INSIGHT: OUR AUDIENCE’S TV VIEWING HABITS

INSIGHT:

• 81% of our audience prefer to watch streaming platforms
• 1 in 3 people watch in excess of 11 hours of TV per week
• Netflix is our audience’s most popular streaming platform as they see it as the go-to place for hand-picked recommendations
• 73% of our audience said that ITV was their most watched TV channel
• Nearly 1 in 2 people pay for ad-free versions of streaming services

Source: LADbible Group Research, August 2021

CATEGORY INSIGHT: BLACK FRIDAY 2021

INSIGHT:

• 96% of Brits plan to buy something during Black Friday this year
• 46% will begin to plan their purchases a month or more before Black Friday

Source: LADbible Group Research, August 2021