78% OF YOUNG PEOPLE ARE IN FAVOUR OF VAPES BEING BANNED

 New research revealed today shows that the majority of young people are in favour of vapes being banned in the UK, following the announcement from Rishi Sunak. 

  The data from LADbible Group, has found that 78% of young people, a total of 66,000 people, are in favour of the UK banning vapes. LADbible’s Instagram channel, which has over 14 million followers, has had over 85,000 votes in less than 24 hours.  

 Across all its platforms, LADbible Group has totalled 240,000 likes and has reached almost 10 million young people with the news.  

 On LADbible’s TikTok’s post, 70% were 18-24yo, with 95% of them from the UK. 

 Providing an exclusive video statement to LADbible, Rishi Sunak detailed the government’s plans to tackle the rise in youth vaping and protect children’s health.  

   Jon Birchall, Director of Editorial Strategy said: “With news representing 63% of our content, we understand how to engage the youth generation with the biggest breaking news stories in the UK and highlight the opinions of this demographic. We are thrilled to be able to utilise our platforms and the power of social video to capture how the nation is feeling within a matter of hours.”