Case Studies
FIBRE ONE
Fibre One needed to connect with a new generation of snackers, the 25–34-year-old ‘healthy treaters’.
GUINNESS NITROSURGE
Guinness teamed up with us to create a campaign featuring user-generated content from the homes of brilliant LAD creators, showcasing their new Nitrosurge device.
THE AA
We partnered with the AA to weave the brand into the heart of British youth culture and shift perception.
PRIME VIDEO
We made the launch of the new Prime Video comedy an unmissable watch amongst our audience.
ABSOLUT
We partnered with Absolut to bring them back as a pioneer for supporting the LGBTQIA+ community for the next generation.
PEACOCK
Discover how we created a campaign that brought to life Peacock as the biggest live sports streamer.
V Energy
LADbible Australia teamed up with V Energy to create a disruptive brand moment around Splendour in the Grass and gain loyalty from a festival-loving audience.
National Rugby League
A season-long partnership telling real NRL stories to make LAD’s Aussie sports audience laugh, think and act.
Tourism Western Australia
As the leading publisher to reach global Gen Z audiences, Tourism Western Australia approached LADbible Australia to help land Western Australia as the dream destination for working holiday makers.
MCDONALD’s: MCNUGGETWORTHY
Discover how we worked with McDonald's to reclaim the much-loved Chicken McNuggets' place in the hearts, minds, and stomachs of the new generation of chicken lovers.
JOHN LEWIS
John Lewis teamed up with LADbible to own pre-Christmas moments and become the go-to destination for families.
EBAY
We partnered with Ebay to bring Small Businesses United to life, with no other than an ex footballer Ben Foster.
CABINET OFFICE
98% of British youth shared misinformation on social media in 2022. So, the Cabinet Office turned to LADBible for help illustrating how misinformation spreads.
NANDOS
In a truly Gen Z collaboration with LADbible and Tinder, we worked together to get date-phobic Gen Zs back together with Nando’s.
GOOGLE PIXEL
Discover how we made Google the World Cup’s most viewed tech brand on SPORTbible.
DUREX: THE GLORY WALL
For great safe sex, your condom fit matters. But most people don’t even know that there is such a thing as ‘condom sizing’. Durex came to us to kick start the conversation.
COPPAFEEL
We partnered with Coppafeel, to target women aged 18-24 to drive motivated, regular checking of their chests as well as champion body positivity in Gen Z.
2022 AWARD WINS
In 2022 we were shortlisted 41 times, and won 13 Awards across the industry!
BUDWEISER
Budweiser enlisted SPORTbible to help England get behind the Three Lions for the World Cup 2022.
THE NATIONAL LOTTERY
We developed a campaign to showcase the untold stories of the athletes behind the Commonwealth Games 22.
BEN AND JERRYS
We partnered with Ben and Jerry's to tackle the Sunday scaries.
DISNEY+
With Disney +, we brought to life a campaign to show that it is a platform for everyone, not just for kids.
AMAZON PRIME
Read all about how we used the 'Red Flag' to create a campaign for Prime's hottest new dating show.
TANGO
Discover how we targeted Gen Z to taste the new Berry Peachy flavour of Tango.
OREO: WHATS YOUR TWIST
We challenged creators to find their ultimate twist with OREO.
FIFA22 LAUNCH
To launch FIFA22, we created ‘Powered by Football’, a content series bringing football fandom to life.
VISA
Our campaign targeted Millennial and Gen Z to actively choose to pay with Visa when online shopping.
ADIDAS: OWN YOUR ENERGY
London runners take on our 'Think on your feet' challenge and bag the new Adidas trainer.
MICROSOFT
With Microsoft Intel, we created a campaign to celebrate real people's crafts, and share them out in the real world.
TYLA: DUREX
Partnering with sex positive influencers to educate our audience and open up a dialogue around vaginal dryness.
NOW TV: THE SHOWDOWN
SPORTbible created a sport quiz show format which puts fans knowledge to the test.
SKY BET
Discover how we made Sky Bet the champions of the gaming entertainment league.
KFC GRAVY
We launched the most exclusive and desirable black ‘reward’ card for KFC Gravy lovers.
POT NOODLE: GAMINGBIBLE
Tapping into AR, we created a filter on Snapchat to put Pot Noodle at the heart of the gamers world.
BREW CITY: THE SOCIAL
For a second year running, we took over SPORTbible with a live debate show.
DEPARTMENT FOR EDUCATION
LADbible teamed up with the Department for Education to change perceptions of what a teacher looks like.
UNHEARD WITH AMAZON PRIME VIDEO
LADbible Australia launched documentary series UNHEARD on Amazon Prime Video across the world.
BATTERSEA WEAR BLUE FOR RESCUE
Tom Hardy joined the movement to help rescue everywhere.
VISIT BRITAIN
We launched 'Escape the everyday' to inspire Brits to travel local.
TAMPAX: THINK OUTSIDE THE BOX
A campaign to revolutionalise the tampon manual for young people.
WAITROSE: IN OR BIN
We worked with Waitrose to amplify their sustainability commitments for COP26.
THE ARMY: A SOLDIER IS A SOLDIER
We launched a campaign to change perceptions around what a British soldier looks like.
NHS: THE PERSONALITY TEST
To drive recruitment in young people, we created the ultimate skill assessment with a LADbible spin.
KIA JOINS FORCES WITH UNILAD
Kia and UNILAD partner to create 'Movement That Inspires' campaign.
TOYOTA FANTASY ROAD TRIP
We transported Olly Murs on a Fantasy Road Trip with Toyota.
LYNX THE NEW LYNX EFFECT
LADbible Group launched a special edition AR hologram of singer Aitch to perform his exclusive Lynx freestyle.
PLAYSTATION PLAY DAY
LADbible Group marked the biggest launch in gaming with a nationwide day off!
BREW CITY THE SOCIAL
SPORTbible helps Brew City connect with sports fans when sport was halted for many.
CITIZEN REEF
LADbible Australia sparked a social movement to drive awareness of the deterioration of the Great Barrier Reef.
ACTIVISION CALL OF DUTY
We unlock the LADbible Group ecosystem to spark the most anticipated game launch of the year.
DEPARTMENT FOR TRANSPORT: EVERYDAY SPORTS LIVE
SPORTbible brings back the joy of live sports during lockdown.
VISA CHARGEBACK
CONTENTbible and Visa gave us epic shopping fails.
KSI AND CRAIG DAVID HOLOGRAM
We transport KSI and Craig David into homes across the globe.
HAAGEN DAZS- DONT HOLD BACK
A real and unfiltered campaign for Häagen-Dazs.
NHS HEROES
LADbible Group highlights the amazing work of the NHS and amplifies the nation's appreciation for healthcare workers.
KFC VIRGINS
UNILAD reminds KFC lovers of the famous secret recipe they've been missing during the lockdown period in the U.K. with the help of a wine sommelier.
BLOOD WITHOUT BIAS
UNILAD highlights discrimination in blood donation policy in the UK.
UOKM8?
LADbible encourages positive conversations and challenges stigmas around mental health.
Life Saving Lingerie
Tyla partnered with Coppafeel! and Boohoo to raise awareness of breast checking.
Three Mobile: Relaxing Stuff
LADbible Group and Three Mobile prove to the masses that 'phones are good'.
Smirnoff: Free To Be
LADbible encourages the youth generation to have difficult conversations around inclusivity.
Cancer Research: Own Your Tone
Educating young people on the importance of skin protection in summer.
Trash Isles
LADbible tackle ocean pollution by forming its own country made of plastic.