THE RISE OF RUNNING AND THE SOCIAL GENERATION

LADbible Group have conducted a report into the rise of running amongst young people driven by social media and the need for social connection.

The survey was conducted by LADnation, the consumer youth panel by the world’s leading social publisher LADbible Group.

It is revealed that:

• 49% of our Gen Z audience are hitting the pavement monthly
• Running isn’t solo anymore with 75% of Gen Z preferring to run with someone else
• Gen Z being significantly more likely to go to a run club to socialise vs improve performance. 72% go to meet new people
• 63% of runners find their gear through platforms like TikTok and Instagram
• 65% of Gen Z post about their running on social media. 35% share their runs, 22% post their PBs and 6% post their own running videos
• 22% Gen Z are significantly more likely than millennials to agree “Run clubs are the new dating app”

Read more insights here: LADnation Running report

About LADnation  

LADnation is the consumer youth panel by the world’s leading social publisher LADbible Group. The panel has had over 55,000 sign ups with the number continuing to grow. LADnation is a youth panel utilising our engagement with young people to gain rich insights from this generation. Recent partnerships include The King’s Trust: The Prince of Success for young people’s careers.