CANNES LIONS 2022

What is the secret to making authentic social content?

Our Director of LADstudios, Alex Morris got to the root of this burning question at Cannes Lions International Festival of Creativity, by demonstrating how LADstudios uses understanding of our audience on each platform to inform how we create tailored content.

As well as highlighting our biggest viral moments and original formats, he dived into shooting styles, the anatomy of video, our test and learn strategy, use of native tools and more.